WEKO3
アイテム
説得に及ぼすユーモアの種類と量の効果(3)
https://takamatsu-u.repo.nii.ac.jp/records/6158
https://takamatsu-u.repo.nii.ac.jp/records/615858a7bce9-209d-497c-96c4-3b8d7587f258
名前 / ファイル | ライセンス | アクション |
---|---|---|
![]() |
|
Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||||
---|---|---|---|---|---|---|---|---|
公開日 | 2014-10-24 | |||||||
タイトル | ||||||||
タイトル | 説得に及ぼすユーモアの種類と量の効果(3) | |||||||
タイトル | ||||||||
言語 | en | |||||||
タイトル | Effects of the Types and the Amount of Humor on Persuasion (3) | |||||||
言語 | ||||||||
言語 | jpn | |||||||
資源タイプ | ||||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||
資源タイプ | departmental bulletin paper | |||||||
著者 |
牧野, 幸志
× 牧野, 幸志
|
|||||||
内容記述 | ||||||||
内容記述タイプ | Other | |||||||
内容記述 | The present study examined effects of the types and the amount of humor on persuasion. A 2 factorial design (the types of humor : aggressive humor or playful humor, the amount of humor : high, moderate, or low) with two control groups was used. Three hundred and fifteen university students were randomly assigned as subjects to one of eight conditions. Main dependent variables were receivers' attitudes and receivers' behavioral intention. As for the attitudes and behavioral intention, there is no significant effect of humor on persuasion. The comparison with the control groups suggested that adding humor had no notable effects on persuasion. As for other dependent variables, the following tendencies were noted : 1) aggressive humor aroused a more negative mood to the receivers than playful humor, 2) playful humor enhanced evaluation of the likability of the sender more than aggressive humor. 3) a high amount of humor enhanced evaluation of the likability of the sender more than a low amount. Mainly these results do not support Makino (1999b) in the explicit level, but those partly support Makino (1999b) in the implicit level. | |||||||
書誌情報 |
高松大学紀要 en : Research bulletin of Takamatsu University 巻 34, p. 53-68, 発行日 2000-09-29 |
|||||||
出版者 | ||||||||
出版者 | 高松大学 | |||||||
ISSN | ||||||||
収録物識別子タイプ | ISSN | |||||||
収録物識別子 | 1342-7903 | |||||||
書誌レコードID | ||||||||
収録物識別子タイプ | NCID | |||||||
収録物識別子 | AA11165700 | |||||||
フォーマット | ||||||||
内容記述タイプ | Other | |||||||
内容記述 | application/pdf | |||||||
著者版フラグ | ||||||||
出版タイプ | VoR | |||||||
出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 |